ahhh, you gotta love the Simpsons. The most creative show ever on television, they are taking their wit to the big screen. Will it live up to the hype? Impossible. But those creative kids have come up with some really unusual marketing.
Only 11 (yes, ELEVEN!) 7-11's around the country on Sunday were transformed into replicas of the Kwik-E-Mart from the show, sans Apu. These Kwik-E-Mart's will feature all your favorite products from the show - Krusty O's, Squishees, Buzz Cola - all save one: there is no Duff Beer. Not "melding" with the PG-13 rating for the movie, the marketing genius' decided against a Duff Beer line. Idiots! They would have made billions!
Still, an amazing idea. And, of all the 7-11 locations in the world to transform into a Kwik-E-Mart, they chose the 7-11 on Venice and Sepulveda, literally blocks from my house.
I drove by Sunday night but the line was literally around the block and up the street to get in. I went back Tuesday, and still, there was a line around the block!
But no matter, these stores will be up for a month, so hopefully the fervor will die down and I'll be able to grab myself some Krusty O's. Hmmm, I wonder what color the milk will turn...
For more about these new Kwik-E-Mart's, check out: simpsonskwikemart.blogspot.com
mike
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